When I start a new website project or a rebuild, my first step is to create the site architecture and wireframes. These steps are essential for a smooth and seamless design process. Sometimes a company needs a full branding system, while other times, just a brand refresh is enough. In either case, I integrate the branding work into the website planning, keeping things moving quickly while allowing time for thoughtful development.

My approach is centered around understanding the business and its audience. I aim to capture and express the unique qualities and feelings that need to shine through the branding and the website. The website is the heart of the digital marketing experience, acting as the hub for all campaigns. It’s important that it stands out and makes a strong impression.

I also bring my SEO knowledge into the website build to ensure it performs well in search engines right from the start. This includes using keywords in navigation, image names, and content. Plus, I focus on optimizing the site for speed and accessibility, making sure it’s user-friendly and efficient.