Digital Marketing: Crafting a Unified Online Presence
In the realm of digital marketing, a cohesive strategy is key to establishing a strong online presence. Each marketing tactic must seamlessly integrate with others to create a comprehensive approach that drives results. I bring extensive experience in this field, with a focus on ensuring that every element works in harmony to enhance your brand’s visibility and engagement.
SEO/SEM: I specialize in both on-page and technical SEO tactics that improve search results and drive organic traffic. My expertise includes creating structured data, targeting keywords, and setting up Google’s organic search tools and paid ads. By optimizing these elements, I help brands enhance their authority score and dominate search results.
Social Media Management: Crafting impactful social media campaigns is my forte. I excel at developing strategies for audience building through both paid and organic posts. My experience spans across top social media channels, where I tailor messaging to fit each platform’s unique characteristics. Additionally, I manage paid social campaigns and collaborate with other creators to amplify reach.
Web Platforms: My proficiency in WordPress and other web platforms allows me to bolster brands’ authority and improve keyword performance. I apply proven tactics to enhance site structure, optimize content, and ensure higher search visibility.
Email Marketing: I design and execute effective email marketing campaigns, including multi-level strategies and lead capture tactics. My approach helps businesses nurture leads, retain customers, and drive conversions through targeted and engaging email content.
By leveraging these digital marketing tactics, I have successfully enhanced the online presence of various brands, increasing their search intent reach, web crawls, and overall search results. Let’s work together to build a digital strategy that drives your brand’s success.
Success Stories
Olde Sonoma Public House
Olde Sonoma Public House – SEO Success Story
Olde Sonoma Public House is a cozy local spot in the heart of Sonoma, California, known for its rotating lineup of craft beers and welcoming atmosphere. With so many choices in town, they needed to stand out online and attract more foot traffic to their location.
I helped them increase their online traffic by 400% in just a few months through a combination of SEO, site speed optimization, and Google profile enhancements. Their authority score jumped from 7 to 21 within two months, largely thanks to technical improvements such as lazy loading animations and optimizing plugins to boost site speed from 30% to 70%.
Beyond the technical side, I focused on visibility: uploading their menu to Google, integrating blogs into their profile, and creating internal linking strategies around trending craft beers. This not only improved their search rankings but also drove more beer lovers directly to their pub.
The results were clear — Olde Sonoma became more discoverable online, their blog gained more shares, and most importantly, more people walked through their doors ready to enjoy a pint.
CAPCo Engineering
Professional Achievements at CAPCo Engineering
For CAPCo Engineering, a small MEP Engineering firm from Texas, I direct all of their marketing as well as their graphics. We have been focused on creating a larger online presence through SEO tactics, social and video blogging.
Strategic Traffic Growth
My expertise in digital marketing shone brightly as I significantly increased traffic to their website. Through a meticulous blend of SEO strategies, social media, and compelling content creation, we not only attracted but retained a dynamic online audience. I also work to increase their local SEO and google search through optimizing their content regularly and seeking ways to build their backlinking.
Social Media Dominance
At CAPCo Engineering, I took charge of cultivating a robust social media presence across multiple channels. Leveraging strategic content and audience targeting, I not only expanded their social footprint but nurtured a community of engaged followers. The result? Amplified brand awareness and a direct line to our audience’s digital pulse.
Precision Targeting with Keywords
By targeting specific keywords through a mixture of social media and blogging, we ensured that the brand appeared where it mattered most. This has increase leads, followers and calls.
Email Campaigns for Client Retention
Through uniquely crafted email campaigns, we foster lasting relationships, keep clients informed, and ensured that CAPCo Engineering remained top-of-mind for all their engineering needs. With a mixture of industry insights, case studies and interesting stories about the owners garden, we have been able to keep our readers tuned in to our newsletters.
Garner Products
Graphic Design Leadership and Digital Marketing Mastery at Garner Products, Inc.
During my impactful 7-year tenure at Garner Products, Inc., a local manufacturing dealing in information security, I played a pivotal role as the in-house Graphic Design Lead and the driving force behind their digital marketing endeavors. This period was marked by numerous achievements that significantly contributed to the company’s success.
Tradeshow Triumphs and Campaign Agility
At Garner, I worked closely with the CEO and VP of the company for the creation of tradeshow campaigns that not only captivated audiences but also fostered a loyal following of annual attendees. I ensured our campaigning efforts remained dynamic, and consistent in design and messaging throughout all of the collateral. The campaigns would include backdrop design, brochures, flyers, swag, games, landing pages and email campaigns. This would usually coincide with recent product releases and making sure everything was designed, printed, mounted, and sent out in time.
Search Engine Dominance
A standout accomplishment in our digital marketing journey was the strategic update of key phrases to enhance search engine results. Through meticulous adjustments to meta data, on-page content, internal linking, and sitemap optimization, we elevated our positioning from the 100th to the top tier for degaussers. Integrating key phrases into social media links synergized our efforts, culminating in a commendable boost from a domain authority of 30 to an impressive 50 within a year.
Social Ads Triumph and Traffic Surge
Harnessing the power of social ads across Facebook, Instagram, Twitter, and LinkedIn, I orchestrated a rapid expansion of our audience. This led to a remarkable increase in website traffic, surging from 1000 to 2000 visits per month. By strategically leveraging social media channels, we not only adapted to challenges but also thrived in a digital-first landscape.
My time at Garner Products, Inc. reflects a commitment to innovation, strategic thinking, and adaptability. I look forward to bringing this wealth of experience and success to new challenges and opportunities.
